Articles and News Stories
Empowering Local Insights: The Vital Role of Indigenous Fieldwork in African Research
Local African fieldwork conducted by indigenous researchers emerges as a catalyst for unlocking valuable insights
Understanding Africa’s Unique Adoption of Virtual Focus Group Discussions in Research
In Africa, market researchers face a unique set of challenges and opportunities, necessitating a careful
A Decade of Transformative Changes: Unraveling the African Renaissance
The African continent, a land of immense diversity and rich potential, has undergone remarkable transformations
News
Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights in Lagos, led by Managing Director Ben Akpotaire. Founded in 2016, Pierrine focuses on driving growth for clients in the food and beverage, beauty manufacturing and financial services sectors, with more than 90 years of combined experience across Sub Saharan Africa. Its new company, AfrikanInsights, focuses on providing MR data to businesses and organizations operating, or planning to operate, in Africa.